Isabel Martínez (Barcelona 1976) is the name behind Isabelita Virtual, an award winning advertising Creative Director living in Paris. With +15 years experience at advertising agencies ( SCPF, DDB Barcelona, JWT NY) Awarded in Cannes Lions, Clio Awards and D&AD Festival.
In 2011 she started @IsabelitaVirtual. Since then she has collaborated as a Creative Director and image maker with brands and cultural institutions such as Dior, Hermès, Kenzo, Sony, Louis Vuitton Foundation, The Moscow Ballet. In 2014 The Cut included her name on the 50 Social Media Voices to Follow’s list. In 2017 she was featured in the 100 Most Relevant Spanish Women of the Year for the 3rd year in a row. In 2018 @IsabelitaVirtual Instagram Gallery has been honoured for Best SOCIAL CONTENT in ART & CULTURE in the Webby Awards. Hailed as the “Internet’s highest honor” by The New York Times. Martinez was the only individual person to achieve this recognition. The other Honourees in the same category were The MET and LACMA.